Social Media Analytics solution provides services for collating, aggregating, processing, analyzing and extracting information and insights from various social media handles such as Facebook, Instagram, Twitter, YouTube and from other data sources such as website discussion forums, newspapers, RSS feeds, etc. This solution is aimed to provide actionable intelligence to businesses and stakeholders.
X analytics – text analytics, speech analytics, video analytics, sentiment analytics, NLP algorithms are applied on posts, tweets, videos and texts to derive insights.
Organizations and businesses utilize the solution by integrating social media analytics with data from enterprise consumer feedback loops (emails, website traffic, etc.) to derive deep insights and develop strategies for evaluation products and services. Stakeholders can evaluate their product reach and penetration metrics to drive improvement, growth strategies, marketing strategies and manage online reputation.