AD & ASM

Social Media Analytics

Social Media Analytics solution provides services for collating, aggregating, processing, analyzing and extracting information and insights from various social media handles such as Facebook, Instagram, Twitter, YouTube and from other data sources such as website discussion forums, newspapers, RSS feeds, etc. This solution is aimed to provide actionable intelligence to businesses and stakeholders.

X analytics – text analytics, speech analytics, video analytics, sentiment analytics, NLP algorithms are applied on posts, tweets, videos and texts to derive insights.

Organizations and businesses utilize the solution by integrating social media analytics with data from enterprise consumer feedback loops (emails, website traffic, etc.) to derive deep insights and develop strategies for evaluation products and services. Stakeholders can evaluate their product reach and penetration metrics to drive improvement, growth strategies, marketing strategies and manage online reputation.

Innoart is a technology company focused on being innovative, agile and unconventional like inclusion of artistic means to design innovation process and ensure necessary time and creative space for the development of innovation.

We are primarily based in Chennai, a cultural and urbanized city in South India with the longest natural urban beach in the country, along the Bay of Bengal. It is also called ‘The Detroit of India’.

With an innovative culture, our purpose is to solve problems and create solutions that organize information for people and organizations and empower them with intelligence, knowledge and wealth.